We Move to Heal
Building habits to improve physical, mental, and emotional well-being.
We Move to Heal is a project for people looking to improve their happiness and life balance through physical activity to improve their mood and reduce stress and anxiety.
With these goals in mind, I started working with their team to develop a way to help visitors get a personalized training program to guide them through the process.
Understanding the audience is one of the more significant challenges of every new project. In this particular case, I worked side by side with the We Move to Heal team to define the user profiles based on information they collected from the people they were targeting.
With information like lifestyle, age ranges, and common behaviors, I made a list of common patterns and similarities across the possible users and came up with two user personas:
- 1) The professional: Users in the 35-50 year range with a stable income and a demanding job. They are worried about their physical and emotional health and are willing to do something about it. They spend most of their time working and think they don't have the time to exercise. Most of them feel conformable with tech and computers.
2) The sport amateur: Users in the 45-60 year range with a sports background looking to get back into sports before working too much or preparing for an upcoming sports event. They already have time and will to exercise but need help to continue improving.
We Move to Heal Personality Quiz
The project's main attraction is a personality quiz. While designing the quiz, because it has so many questions, we decided to break it down into multiple steps and make it look easy to complete.
We Move to Heal Quiz Logic
While testing the quiz, I noted that people were spending a lot of time trying to give every question meaning, so I decided to group questions based on their purpose. So, we ended with one step for nature guides, one for the mind, and another for the body.
Going through forms is always a hassle. But having the quiz questions grouped reduced the time spent on the quiz and improved the overall experience and satisfaction, resulting in almost 95% of the quizzes completed.
We Move to Heal Quiz & Dashboard
The main goal at this point of the project was to create a user base using the quiz. At the start of the project, the team at We Move to Heal presented the idea of not letting the visitor take the quiz without giving their personal information. As a new business, this could sound like a fair idea, but I presented them with a better option that we could use to get the visitor details. The first part was obvious. We let the visitor take the quiz but only give them results with their name and email.
We Move to Heal Create an Account Option
We allowed the visitor to create an account or get their results. Both options resulted in getting the visitors' information, but the catch was the difference between these two options. Suppose the visitor doesn't create an account. In that case, they get a reduced result without access to the activity calendar or the ability to access their quiz history or download their results in PDF format.
We Move to Heal Dashboard
Creating user accounts sounds good, but apart from all the authentication logic and tech implications, users need to feel welcomed and find all their information in one place. Along with We Move to Heal's team, I made a list of the technical needs and the possible information options we could present to a visitor in the dashboard. The challenge was to show the information concisely and attractively with the correct hierarchy to avoid onboarding issues,
Since the objective of the dashboard was to present the current quiz results helpfully, I separated the dashboard options in two. First, I grouped all the items related to the recent quiz results, starting with an Overview, the Nature Guide, Mind Activities, and the Exercise Calendar. This action allowed me to give all the other user actions a secondary rank, and while they are still part of the same actions menu, they are not in the first plane.
We Move to Heal Mobile Design
At this stage, this project was completely new, and while testing the product, a few people asked if they could trust the quiz results.
We needed to build credibility and trust even when health professionals made the quiz. To achieve this, I introduced a couple of testimonials blocks in two key sections of the website, the homepage and the "Get Started" page, plus various blocks through the three pillar sections where we could share professional knowledge with all visitors. All this knowledge will be compiled in one section and, apart from building trust, will help the site with its SEO rankings.
We Move to Heal - Increasing Trust
When the project was launched, it immediately got a response from word of mouth and people that found the website through Facebook advertising. Even in a pretty early stage and based on the results they were getting, the We Move to Heal team decided to build an e-commerce section and start selling the nature guide's products.
One of the big marketing hooks of the project is the nature guides, so we decided that each of the nature guides should have a page to display its products. With this approach, they can run advertising or email campaigns targeting each nature guide.
We Move to Heal E-commerce
This project is exciting, and there is still much room to grow. But the main objective of the first stage of the product was surpassed by a substantial margin. What started as just an idea of helping people become better persons ended in a possible successful business.
Team
Luis Morenoui/ux designer & front-end developer,
Ignacio M.lead developer, Christopher T.copywriter,
Chalsey F. branding & illustration.
Wanna say hi?
mail: luis[at]chicharitomagnetico[dot]com
text: +52 322 158 2754